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Intelligent Systems

A major retail brand

AI personalisation across marketing campaigns

  • Retail
  • Client under NDA
  • Global
25%
Growth in conversion rates
Higher
Repeat purchase and customer loyalty

Traditional campaigns lacked precision, producing lower engagement and weakening customer loyalty over time.

What we did

  1. 01Analysed customer behaviour and demographics to establish the baseline
  2. 02Formulated the AI/ML integration plan across marketing channels
  3. 03Built preference models feeding a personalisation engine
  4. 04Pilot tested, then deployed full-scale with continuous model refinement

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