Intelligent Systems
A major retail brand
AI personalisation across marketing campaigns
- Retail
- Client under NDA
- Global
- 25%
- Growth in conversion rates
- Higher
- Repeat purchase and customer loyalty
Traditional campaigns lacked precision, producing lower engagement and weakening customer loyalty over time.
What we did
- 01Analysed customer behaviour and demographics to establish the baseline
- 02Formulated the AI/ML integration plan across marketing channels
- 03Built preference models feeding a personalisation engine
- 04Pilot tested, then deployed full-scale with continuous model refinement
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